Showing posts with label back to basics. Show all posts
Showing posts with label back to basics. Show all posts

Saturday, June 26, 2010

Looking for little signs that mark the way to post consumerism.

As observation and positive feedback is rarely a bad thing, I am always looking for large and small signs that we are emerging from the economic doldrums in the direction I have predicted.

When I was much, much younger, I learned that you find interesting things when you turn over rocks and logs in the woods. I rarely look for the obvious with my head up.

Today is June 26, Hands Across the Sands Day. Saying no to continued offshore oil drilling and yes to renewable energy sources. The oil spill disaster in the Gulf of Mexico might have awakened us. The former Shell Oil executive John Hofmeister’s book Why We Hate the Oil Companies, is a good example of a rock to turn over.

Mr. Hofmeister makes no bones, that extracting oil is a nasty dirty business, that most of us do NOT want to know about how it is done. We want our cars and heat and light, but we do not want to know where it comes from. The oil spill in the Gulf is forcing us to to take a hard look at our addiction to oil. Mr Hofmeister states that while many oil companies are interested in renewable sources for fuel for the personal mobility industry (cars), it is up to Government to make the hard decisions, (forced by we the people, my comment) and set the policies that will take us towards renewable energy.

We just might be seeing the start of a small shift in the government in reaction to our changing outlook.

In a past blog, I predicted that everything will become local again. That also means that we will see changes locally first.

In my small home town of a few thousand souls, we hold a few touristy type “fairs” each year. I attended one last weekend. The turn out was as good as ever, and the number of vendors seemed to be stable from years past. Those would be signs of a stable local economy. However under the surface I noticed something different.

Fewer non essential type vendors, more clothes sales, utility items, more “green” items, more cash sales, with fewer vendors accepting credit cards. I asked a few vendors, if they had used credit in the past and they said they had. I asked why they didn’t now. COST and return. They believed that the cost of offering the credit was greater than the return. So these smaller than small entrepreneurs have returned to a cash basis economy (they did accept checks).

The most recent indications to me that we are inching away from a credit and consumer based economy.

  • An awakening about the fossil fuel economy.
  • A change towards thoughtful purchase of useful items rather than impulse no need consumption.
  • Fewer credit card purchases.

 

Wednesday, November 18, 2009

The times, they ARE a changing. Back to basics and the "New" Consumerism.

I apologize for staycating and missing last weeks blog, but here is today's.

Parade Magazine, not the bastion of negative thinking nor teh hot bed of radical thought reported on the economic crisis and its effects on common Americans.

How the Economic Crisis Changed Us
by Michael J. Berland and Douglas E. Schoen
published: 11/01/2009

The Recession Hits Home  
  • 79% have personally felt its impact
  • 42% delayed or canceled their vacations
  • 27% pursued extra work to make money
 
Americans See Benefits, Too  
  • 52% are forming stronger bonds with spouses
  • 63% have become more do-it-yourself
  • 30% are volunteering more for charities
The first numbers aught get the attention of government leaders and market makers. The second set aught to get the attention of all of us. My postings about post-consumerism over the last few months have been pointing out indicators of a change in the way ordianry Americans are going about adjustign to the new economic relaities.

Humans as a species are adaptive, and we Ameircans are especially receptive to change.

Over the last two decades we have gotten way too wealthy and accustomed to having easy times.

It appears with these difficult times we are looking for what's important, and the advertisers have inevitably figured that out. If you google "back to basics" you will get 15M plus hits, by the time you read this, the number will be higher.

I'll grant that "back to basics" as a phrase has been around for a long time and it resonates with us, but  "New" Consumerism as a term for scaling back and shopping around for deals, strikes me as kind of weird.

"New" consumerism is the new normal. Yikes.

I really liked the Allstate ads for back to basics of spending more time with family and friends, finding pleasure in simple things. Now we are faced with the "new normal", spending our time in stores searching out the best deals. In this model just run to WalMart as they price compare. I do too: I know that this week milk and soymilk are cheaper at Safeway than at Sam's and that wine on sale (as it always is) at Safeway is way cheaper than Sam's.  But if we follow the new normal our shopping time will be increased and advertisers will be assured at work trying to find new ways for us to part with our cash once we hit the inside of the mall.

But we can be assured that AARP is on the ball: The 10 commandments of new conumerism were posted in the e bulletin