Following the fashion business gives me a good idea how really smart young people (my sister calls them "painfully hip") in New York, Paris and Milan, think about the rest of us. Forget the fashion, think the business! Be prepared to hit the links in this post, because I believe seeing is believing.
Fashion week NY ain’t like it used to be.
The Spring 2010 fashions were rolled out this week at the Mercedes-Benz Fashion Week.
The economic malaise hung over the week like a storm cloud. Few shopping bags, nearly nonexistent swag bags and not even a C-list celebrity poet to close the G-Star Raw runway show (past seasons have included Dennis Hopper and Benicio Del Toro). From: LA TimesFashion week used to be for the designers and the buyers, but over the past few years it’s about the celebrity and the wannabe celebrities and for the fashionistas to be seen. In recent years there has not been as much buying. This year has seen a return to the past. The question is:, What can we sell and at what price?
If you want to see what’s up, NY Fashion on-line helps a lot.
Check out the Subversive Jewelry line where you can buy a semi-mass produced Galileo Pendant Necklace for $960. My guess next week, its knock-off on e-bay China for $29.99. I noticed that you can shop direct and skip the middle man’s mark-up. Or are you paying the extra vig to the clothing line owners and cutting out your local business woman/man?
Lots of old stand-by (and inexpensive) materials were seen on the runway. Jersey and even cheesecloth.
Final proof that we are entering a post-consumer economy. Snuggies at fashion week on display 5 Million sold so far.